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How the Characteristics of Live-Streaming Environment Affect Consumer Purchase Intention: The Mediating Role of Presence and Perceived Trust.
Qian Li
Cong Zhao
Ran Cheng
Published in:
IEEE Access (2023)
Keyphrases
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purchase intention
online shopping
product quality
online stores
live streaming
virtual communities
survey data
process control
real time
customer satisfaction
quality control
internet shopping
web search
user behavior
virtual world
digital libraries
search engine