Customer Relationship Management Adoption: Using A Dynamic Capabilities Approach.
Cristiane Drebes-PedronMário M. CaldeiraPublished in: MCIS (2009)
Keyphrases
- customer relationship management
- competitive advantage
- relationship management
- data mining applications
- information systems
- data mining systems
- data mining technology
- real time
- information technology
- business processes
- e government
- knowledge management
- response time
- data mining
- customer segmentation
- customer churn
- database
- customer retention