Effective Design of Products/Services: An Approach Based on Integration of Marketing and Operations Management Decisions.
Rohit VermaGary M. ThompsonWilliam L. MooreJordan LouvierePublished in: Decis. Sci. (2001)
Keyphrases
- operations management
- decision making
- hybrid artificial intelligence systems
- marketing campaigns
- design process
- product design
- design decisions
- user interface
- web services
- data mining
- end users
- software engineering
- context aware
- service providers
- databases
- computer aided design
- case study
- high tech
- product line
- cost efficient
- customer support
- knowledge base