Adaptive Right-Time Technologies in Customer Relationship Management.
Lukas GrieserKlaus D. WildePublished in: Bus. Inf. Syst. Eng. (2010)
Keyphrases
- customer relationship management
- data mining technology
- data mining systems
- data mining
- relationship management
- competitive advantage
- marketing strategies
- data mining applications
- customer churn
- clustering method
- call center
- association rules
- data mining techniques
- case study
- information systems
- online analytical processing
- databases
- customer base