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The Effects of Omni-Channel Retailing on Promotional Strategy.

Dana SchrotenboerEfthymios ConstantinidesCarolina HerrandoSjoerd de Vries
Published in: J. Theor. Appl. Electron. Commer. Res. (2022)
Keyphrases
  • electronic commerce
  • omni directional
  • multi channel
  • decision making
  • real time
  • real world
  • data structure
  • search strategy
  • selection strategy
  • optimal strategy