Dana Schrotenboer

Publication Activity (10 Years)

Years Active: 2022-2022
Publications (10 Years): 1

Top Topics

Selection Strategy

Omni Directional

Top Venues

J. Theor. Appl. Electron. Commer. Res.

Publications

Dana Schrotenboer, Efthymios Constantinides, Carolina Herrando, Sjoerd de Vries
The Effects of Omni-Channel Retailing on Promotional Strategy. J. Theor. Appl. Electron. Commer. Res. 17 (2) (2022)