Social Media Strategy and Capacity for Consumer Co-Creation Among Destination Marketing Organizations.
Iis TussyadiahFlorian ZachPublished in: ENTER (2013)
Keyphrases
- social media
- online consumer
- consumer behavior
- social networks
- decision making
- user generated content
- shortest path
- information systems
- social media data
- purchase behavior
- information technology
- crisis management
- social media platforms
- website
- electronic commerce
- online social networks
- customer relationship management
- social media sites
- pricing strategies
- data mining