Use of the Smart Store for Persuasive Marketing and Immersive Customer Experiences: A Case Study of Korean Apparel Enterprise.
Hyunwoo HwangboYang Sok KimKyung Jin ChaPublished in: Mob. Inf. Syst. (2017)
Keyphrases
- customer relationship management
- customer support
- customer behavior
- marketing strategies
- direct marketing
- case study
- customer service
- competitive advantage
- potential customers
- consumer behavior
- virtual environment
- purchase behavior
- database marketing
- immersive environments
- virtual reality
- customer data
- customer base
- competitive environment
- customer satisfaction
- data mining
- virtual characters
- virtual world
- customer segmentation
- marketing campaigns
- market competition
- learning environment
- customer loyalty
- electronic commerce
- high tech
- internet shopping
- small and medium sized
- enabling technologies
- decision making
- social media
- behavior patterns
- data mining applications
- service quality
- business processes
- information systems
- technical support
- website
- customer churn
- purchasing behavior
- social networks
- knowledge management
- software vendors
- mixed reality
- human computer interaction
- data mining technology
- transactional data
- virtual space
- enterprise architecture