Realization for Destination Marketing System Platform Based on Data Mining.
Ruijie WangJunping DuWensheng GuoPublished in: ISDA (2) (2006)
Keyphrases
- data mining
- customer relationship management
- data mining techniques
- direct marketing
- data mining technology
- association rules
- data mining applications
- database marketing
- real time
- data mining algorithms
- text mining
- predictive modeling
- knowledge discovery in databases
- machine learning
- data analysis
- association rule mining
- data mining methods
- business applications
- customer segmentation
- real world
- cluster analysis
- outlier detection
- knowledge discovery
- long term
- decision making
- pattern mining
- decision support
- cross selling
- pattern discovery
- rough sets
- data warehouse
- homeland security
- preprocessing
- website
- information systems