Comparison of product bundling strategies on different online shopping behaviors.
Tzyy-Ching YangHsiangchu LaiPublished in: Electron. Commer. Res. Appl. (2006)
Keyphrases
- online shopping
- product descriptions
- consumer behavior
- shopping behavior
- product search
- customer satisfaction
- online shoppers
- purchase intention
- internet usage
- online retailers
- service quality
- mobile commerce
- personal information
- customer preferences
- sentiment classification
- satisfaction degree
- life cycle
- digital libraries
- website