The Effects of Brand Engagement in Social Media on Share of Wallet.

Heikki Karjaluoto Juha Munnukka Severi Tiensuu

Published in: Bled eConference (2015)

Keyphrases

social media
social networking
social media streams
learning environment
social interaction
big data
social media data
real time
databases
real world
website
learning experience
information sharing
online social networks
crisis management