Price Strategy, Market Orientation, and Business Performance in the Hotel Industry.
Carlos A. F. SampaioRicardo Gouveia RodriguesJosé M. Hernández-MogollónPublished in: J. Glob. Inf. Manag. (2021)
Keyphrases
- business opportunities
- small businesses
- business environment
- market share
- decision making
- business models
- technological innovation
- manufacturing companies
- global economy
- business processes
- business management
- business strategy
- software vendors
- trading strategies
- united states
- competitive market
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- software industry
- financial services
- high demand
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- service providers
- electronic data interchange
- electronic markets
- telecommunications industry
- high tech
- business transactions
- information technology
- electronic commerce
- leading edge
- customer retention
- financial institutions
- competitive intelligence
- information systems
- financial data
- business intelligence
- business activities
- business schools
- data warehouse
- stock market
- supply chain management
- product development
- case study
- online marketing
- tourism industry
- strategic advantage