From the 'rhetoric of hope' to the 'patient-active paradigm' - strategic positioning of pharmaceutical and biotechnology companies.
D. Jane BowerPublished in: Technol. Anal. Strateg. Manag. (2005)
Keyphrases
- case study
- strategic decisions
- clinical practice
- knowledge management
- technological advances
- decision making
- competitive environment
- treatment planning
- medical experts
- molecular biology
- medical images
- medical records
- medical knowledge
- patient data
- marketing strategies
- clinical data
- intensive care
- medical care
- neural network
- vital signs
- emergency department
- medical staff
- patient groups