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Examining mobile instant messaging user loyalty from the perspectives of network externalities and flow experience.
Tao Zhou
Yaobin Lu
Published in:
Comput. Hum. Behav. (2011)
Keyphrases
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instant messaging
text messaging
email
user experience
mobile devices
communication technologies
network externalities
user interaction
distance education
social media
mobile phone
data collection
user satisfaction
social networking sites