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Measuring CRM and SCM Benefits: a Preliminary Measurement Model.
Wenjuan Wang
Darshana Sedera
Felix B. Tan
Published in:
PACIS (2009)
Keyphrases
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measurement model
structural model
cross sectional
structural equation modeling
empirical data
customer relationship management
exploratory factor analysis
image analysis
confirmatory factor analysis
e learning
database systems
support vector
supply chain