Profit-Based Model Selection for Customer Retention Using Individual Customer Lifetime Values.
María ÓskarsdóttirBart BaesensJan VanthienenPublished in: Big Data (2018)
Keyphrases
- model selection
- customer retention
- customer satisfaction
- cross validation
- marketing strategies
- customer relationship management
- hyperparameters
- regression model
- sample size
- parameter estimation
- machine learning
- model selection criteria
- statistical inference
- variable selection
- customer churn
- mixture model
- gaussian process
- feature selection
- customer service
- selection criterion
- marginal likelihood
- service quality
- customer behavior
- bayesian information criterion
- knowledge management