Applying sentiment analysis to automatically classify consumer comments concerning marketing 4Cs aspects.
Hao-Chiang Koong LinTao-Hua WangGuo-Chung LinShu-Chen ChengHong-Ren ChenYueh-Min HuangPublished in: Appl. Soft Comput. (2020)
Keyphrases
- sentiment analysis
- automatically classify
- opinion mining
- consumer behavior
- automatic classification
- sentiment classification
- purchase behavior
- text classification
- sentence level
- natural language processing
- multi aspect
- text mining
- social media
- product reviews
- public opinion
- website
- data mining
- databases
- product features
- knowledge discovery
- machine learning
- sentiment words