Sponsored ad-based similarity: an approach to mining collective advertiser intelligence.
Jessica StaddonPublished in: AdKDD@KDD (2008)
Keyphrases
- sponsored search
- search advertising
- collective intelligence
- display advertising
- search engine
- online advertising
- click prediction
- similarity measure
- advertising campaigns
- data mining
- sponsored search advertising
- similarity measurement
- click through rate
- pattern mining
- intelligent systems
- data mining algorithms
- contextual advertising
- search behavior
- sponsored search auctions
- sequential patterns
- web mining
- frequent patterns
- association rule mining
- itemsets
- distance measure
- machine intelligence
- pattern discovery
- information processing
- data mining techniques
- text mining
- artificial intelligence