Decommoditization, Resonance Marketing, and Information Technology: An Empirical Study of Air Travel Services amid Channel Conflict.
Nelson F. GranadosRobert J. KauffmanHsiangchu LaiHuang-chi LinPublished in: J. Manag. Inf. Syst. (2011)
Keyphrases
- information technology
- information society
- business managers
- information systems
- service oriented
- web services
- service providers
- ubiquitous computing technology
- potential customers
- context aware
- end users
- conflict resolution
- communication channels
- information services
- mobile payment
- ubiquitous computing
- customer service
- decision making
- tourism industry
- customer support
- information infrastructure
- government agencies
- service discovery
- service composition
- multi channel
- mobile users
- cellular networks
- business analytics
- data mining
- marketing campaigns
- financial services
- knowledge management
- public services
- mobile services
- mobile networks
- e government