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Enter the bit wars: A study of video game marketing and platform crafting in the wake of the TurboGrafx-16 launch.

Carl TherrienMartin Picard
Published in: New Media Soc. (2016)
Keyphrases
  • video games
  • data mining
  • decision making
  • website
  • learning experience
  • real time
  • search engine
  • multimedia
  • life cycle
  • consumer behavior