Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components.
Eliza NichiforRadu Constantin LixandroiuIoana Bianca ChituGabriel BratucuSilvia SumedreaCatalin Ioan MaicanAlina Simona TecauPublished in: J. Theor. Appl. Electron. Commer. Res. (2021)
Keyphrases
- eye tracking
- user profiles
- social media
- information filtering
- eye movements
- human computer interaction
- user profiling
- recommender systems
- eye tracker
- user interests
- eye tracking data
- eye gaze
- user feedback
- usability testing
- visual attention
- gaze estimation
- user preferences
- implicit feedback
- providing personalized
- collaborative filtering
- visual search
- social networking
- website
- social networks
- eye movement data
- user generated content
- online social networks
- usability studies
- user model
- program comprehension
- eye tracking technology
- data mining