Ioana Bianca Chitu

Publication Activity (10 Years)

Years Active: 2021-2023
Publications (10 Years): 3

Top Topics

Recommender Systems

Usability Testing

Top Venues

J. Theor. Appl. Electron. Commer. Res.

Electron. Commer. Res. Appl.

Publications

Eliza Nichifor, Gabriel Bratucu, Ioana Bianca Chitu, Ovidiu Mircea Tierean, Adriana Veronica Litra, Alexandra Zamfirache, Daniela Roxana Vuta
Getting users out of the loop: Key factors to surpass the messy middle point. Electron. Commer. Res. Appl. 59 (2023)
Eliza Nichifor, Radu Constantin Lixandroiu, Ioana Bianca Chitu, Gabriel Bratucu, Adrian Trifan
How Does Mobile Page Speed Shape in-between Touchpoints in the Customer Journey? A Research Regarding the Most Trusted Retailers in Romania. J. Theor. Appl. Electron. Commer. Res. 16 (5) (2021)
Eliza Nichifor, Radu Constantin Lixandroiu, Ioana Bianca Chitu, Gabriel Bratucu, Silvia Sumedrea, Catalin Ioan Maican, Alina Simona Tecau
Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components. J. Theor. Appl. Electron. Commer. Res. 16 (6) (2021)