Influencer Marketing and Commercialization of Social Media Platforms: How Do Consumers React to Blurred-boundary Advertisements?
Yixin ZhangLibo LiuClaire Q. BiPublished in: PACIS (2022)
Keyphrases
- social media platforms
- social media
- online consumer
- consumer behavior
- search advertising
- business organizations
- social networks
- marketing strategies
- noisy images
- purchasing behavior
- direct marketing
- marketing campaigns
- web pages
- online shopping
- web content
- decision making
- object boundaries
- data mining
- online advertising
- customer relationship management
- long term
- website