Claire Q. Bi

Publication Activity (10 Years)

Years Active: 2022-2022
Publications (10 Years): 2

Top Topics

Search Advertising

Strategic Alignment

Purchasing Behavior

Social Media Platforms

Top Venues

Publications

Yixin Zhang, Libo Liu, Claire Q. Bi
Influencer Marketing and Commercialization of Social Media Platforms: How Do Consumers React to Blurred-boundary Advertisements? PACIS (2022)
Claire Q. Bi, Libo Liu
From fame to fortune: Influencer entrepreneurship in a digital age. PACIS (2022)