Visitors' flow experience while browsing a Web site: its measurement, contributing factors and consequences.
Yongxia SkadbergJames R. KimmelPublished in: Comput. Hum. Behav. (2004)
Keyphrases
- website
- web pages
- clickstream data
- web server
- browsing experience
- web usage mining
- browsing behavior
- factors that influence
- flow velocity
- multimedia
- web users
- factors affecting
- click stream data
- flow patterns
- web navigation
- factors that affect
- web content
- factors influencing
- web logs
- access logs
- online resources
- measurement model
- link analysis
- flow field
- metadata
- navigation paths
- e learning
- social networks