Marketing Channel Recommendations in Banking.
Aqeel MohammedKaresia RamlalPatrick HoseinNigel HenryPublished in: IDSTA (2021)
Keyphrases
- financial services
- commercial banks
- customer relationship management
- banking industry
- recommender systems
- multi channel
- customer churn
- website
- social media
- data mining
- marketing strategies
- user preferences
- customer behavior
- consumer behavior
- making recommendations
- credit risk
- retail banking
- communication channels
- direct marketing
- fading channels
- wireless channels
- cellular networks
- business processes
- computer simulation
- channel capacity
- long term
- decision making
- telecommunications industry
- social networks
- neural network