Promoting fashion customer relationship management dimensions based on customer tendency to outfit matching: mining customer orientation and buying behaviour.
Sajjad ShokouhyarSina ShokoohyarNiloufar RajaVipul GuptaPublished in: Int. J. Appl. Decis. Sci. (2021)
Keyphrases
- customer relationship management
- marketing strategies
- data mining applications
- data mining technology
- data mining
- customer churn
- customer segmentation
- data mining systems
- relationship management
- customer data
- customer base
- call center
- data mining techniques
- competitive advantage
- data mining methods
- customer satisfaction
- association rule mining
- knowledge discovery
- customer behavior
- response time
- data analysis
- information systems