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Economical user-generated content (UGC) marketing for online stores based on a fine-grained joint model of the consumer purchase decision process.

S. G. LiYuqi ZhangZ. X. YuF. Liu
Published in: Electron. Commer. Res. (2021)
Keyphrases
  • fine grained
  • user generated content
  • access control
  • coarse grained
  • high level
  • social media
  • prior knowledge
  • probabilistic model
  • co occurrence
  • user generated