Z. X. Yu

Publication Activity (10 Years)

Years Active: 2021-2021
Publications (10 Years): 1

Top Topics

User Generated Content

Top Venues

Electron. Commer. Res.

Publications

S. G. Li, Yuqi Zhang, Z. X. Yu, F. Liu
Economical user-generated content (UGC) marketing for online stores based on a fine-grained joint model of the consumer purchase decision process. Electron. Commer. Res. 21 (4) (2021)