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Combining guaranteed and spot markets in display advertising: Selling guaranteed page views with stochastic demand.

Bowei ChenJingMin HuangYufei HuangStefanos D. KolliasShigang Yue
Published in: Eur. J. Oper. Res. (2020)
Keyphrases
  • stochastic demand
  • display advertising
  • infinite horizon
  • inventory control
  • web pages
  • search engine
  • expert systems
  • cost function