Consumer Mental Accounts and Implications to Selling Base Products and Add-ons.
Sanjiv EratSreekumar R. BhaskaranPublished in: Mark. Sci. (2012)
Keyphrases
- pricing strategies
- consumer behavior
- online stores
- dynamic pricing
- marketing strategies
- inventory control
- product information
- artificial intelligence
- consumer reviews
- mental states
- software agents
- online shopping
- user satisfaction
- competitive market
- commercial products
- purchase behavior
- online shoppers
- production line
- electronic commerce
- human decision making
- information systems
- data sets
- online retailers