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An investigation of antecedents and consequences of consumers' attitude towards product movie series on social media: case of Ostar Story.

Do Ngoc BichPham Thi Lien
Published in: Int. J. Knowl. Eng. Data Min. (2019)
Keyphrases
  • social media
  • product information
  • attitudes toward
  • consumer behavior
  • consumer products
  • life cycle
  • social networks
  • product design
  • science fiction
  • online product reviews