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An investigation of antecedents and consequences of consumers' attitude towards product movie series on social media: case of Ostar Story.
Do Ngoc Bich
Pham Thi Lien
Published in:
Int. J. Knowl. Eng. Data Min. (2019)
Keyphrases
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social media
product information
attitudes toward
consumer behavior
consumer products
life cycle
social networks
product design
science fiction
online product reviews