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Pham Thi Lien
Publication Activity (10 Years)
Years Active: 2019-2019
Publications (10 Years): 1
Top Topics
Life Cycle
Consumer Products
Social Media
Top Venues
Int. J. Knowl. Eng. Data Min.
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Publications
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Do Ngoc Bich
,
Pham Thi Lien
An investigation of antecedents and consequences of consumers' attitude towards product movie series on social media: case of Ostar Story.
Int. J. Knowl. Eng. Data Min.
6 (2) (2019)