Using Virtual Reality to Demonstrate and Promote Products: The Effect of Gender, Product Contextualization and Presence on Purchase Intention and User Satisfaction.
Galvão MeirinhosGuilherme GonçalvesMiguel MeloMaximino BessaPublished in: IEEE Access (2022)
Keyphrases
- virtual reality
- user satisfaction
- purchase intention
- online shopping
- virtual environment
- product quality
- service quality
- customer satisfaction
- online stores
- computer graphics
- virtual world
- information systems
- three dimensional
- structural equation modeling
- product design
- virtual communities
- survey data
- virtual humans
- interactive virtual
- quality control
- signal processing
- image processing