Examining the Determinants of Valuable Customer Experiences in O2O Commerce Contexts.

Yen-Hao Hsieh Hsiao-Hsuan Chiu Wei-Lun Chang

Published in: AMCIS (2018)

Keyphrases

electronic commerce
service quality
customer satisfaction
case study
customer service
retail banking
business processes
information retrieval
scheduling problem
social media
independent variables
call center
neural network
customer behavior
customer requirements
churn prediction
data sets