A case study of representational activity at a customer-centered business.
Nick V. FlorPaul P. MaglioPublished in: ICIS (1997)
Keyphrases
- electronic commerce
- customer relationship management
- customer behavior
- direct marketing
- customer service
- business processes
- information systems
- customer support
- banking industry
- business transactions
- data mining
- software vendors
- customer data
- case study
- actionable knowledge discovery
- consumer behavior
- business intelligence
- competitive environment
- activity patterns
- real world
- business process
- return on investment
- customer satisfaction
- supply chain management
- data mining applications
- business applications
- end users
- decision making
- customer base
- business models
- human activities
- customer retention
- customer loyalty
- social networks
- domain driven
- marketing campaigns
- data mining technology
- supply chain
- data analysis
- multiple representations