Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach.
Rui QinYong YuanFei-Yue WangPublished in: Electron. Commer. Res. Appl. (2017)
Keyphrases
- display advertising
- online advertising
- optimal segmentation
- image segmentation
- budget constraints
- optimal solution
- segmentation algorithm
- risk neutral
- level set
- segmentation method
- image analysis
- medical images
- segmentation errors
- stock price
- object segmentation
- fully automatic
- edge detection
- multiscale
- decision making
- profit maximizing
- dynamic pricing
- fully unsupervised
- user interaction
- worst case
- image processing