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Embarrassment Products, Web Personalization and Online Buying Behavior: An Experimental Study.
Kanishka Priyadharshini Annamalai
Saji K. Mathew
Lakshmi S. Iyer
Published in:
Data Base (2019)
Keyphrases
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web personalization
website
usage data
recommender systems
web usage mining
marketing campaigns
web users
user interests
recommendation systems
user profiles
web mining
access patterns
product reviews
machine learning
log files