Kanishka Priyadharshini Annamalai

Publication Activity (10 Years)

Years Active: 2017-2019
Publications (10 Years): 2

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Publications

Kanishka Priyadharshini Annamalai, Saji K. Mathew, Lakshmi S. Iyer
Embarrassment Products, Web Personalization and Online Buying Behavior: An Experimental Study. Data Base 50 (4) (2019)
Kanishka Priyadharshini Annamalai, Saji K. Mathew
The Impact of Individual Information Privacy and Personalization on Online Buying Behavior: An Experimental Study. SIGMIS-CPR (2017)