Digital dialogue in online brand communities: Examining the social network outcomes of brands' dialogue with Facebook users.
Yi-Ru Regina ChenXinyan ZhaoPublished in: Telematics Informatics (2021)
Keyphrases
- social networks
- social network sites
- online social
- social networking sites
- social communities
- online communities
- social networking
- social media
- online social networks
- virtual communities
- social network analysis
- dialogue system
- online social networking
- social web
- knowledge sharing
- social influence
- social networking services
- social network services
- spoken dialogue systems
- internet users
- instant messaging
- user generated content
- mixed initiative
- social graphs
- personal information
- social relationships
- social networking websites
- social graph
- interactive question answering
- online communication
- natural language
- online forums
- social activities
- social ties
- brand image
- community members
- community detection
- online learning
- sina weibo
- social behavior
- recommender systems
- link prediction
- web communities
- user activity
- social structure
- digital resources