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Yi-Ru Regina Chen
Publication Activity (10 Years)
Years Active: 2021-2022
Publications (10 Years): 2
Top Topics
Brand Image
Social Network Services
Social Media
Sina Weibo
Top Venues
Comput. Hum. Behav.
Telematics Informatics
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Publications
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Xinyan Zhao
,
Yi-Ru Regina Chen
How brand-stakeholder dialogue drives brand-hosted community engagement on social media: A mixed-methods approach.
Comput. Hum. Behav.
131 (2022)
Yi-Ru Regina Chen
,
Xinyan Zhao
Digital dialogue in online brand communities: Examining the social network outcomes of brands' dialogue with Facebook users.
Telematics Informatics
57 (2021)