Marketing Information on the I-Way: Data Junkyard or Information Gold Mine?
P. K. KannanAi-Mei ChangAndrew B. WhinstonPublished in: Commun. ACM (1998)
Keyphrases
- raw data
- historical data
- data sets
- end users
- computer systems
- log data
- data structure
- information sources
- contextual information
- collected data
- data processing
- data collection
- global information
- privacy concerns
- multiple types
- prior knowledge
- huge amounts
- background knowledge
- missing information
- information services
- information resources
- structural information
- sensor data
- data sources
- domain knowledge
- training data
- website