Allocation of marketing budgets to maximize customer equity.
Hamidreza KooshaAmir AlbadviPublished in: Oper. Res. (2020)
Keyphrases
- customer relationship management
- customer behavior
- marketing strategies
- direct marketing
- consumer behavior
- potential customers
- customer service
- database marketing
- purchase behavior
- customer data
- customer segmentation
- limited capacity
- customer base
- customer support
- data mining
- resource allocation
- electronic commerce
- marketing campaigns
- data mining applications
- budget constraints
- customer satisfaction
- website
- customer loyalty
- optimal allocation
- dynamic allocation
- banking industry
- data mining technology
- online shopping
- information systems
- customer retention
- customer churn
- social media
- churn prediction
- allocation strategy
- commercial banks
- historical data
- scheduling problem
- long term
- decision making
- market competition