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Electronic Customer Relationship Management (e-CRM) in Jordan: The Case of Egyptian Arab Land Bank.
Rawan Khasawneh
Emad Abu-Shanab
Published in:
Int. J. Technol. Diffusion (2012)
Keyphrases
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customer relationship management
relationship management
data mining systems
data mining applications
data mining technology
marketing strategies
data mining
competitive advantage
customer churn
databases
data model
response time