A prediction model for success of services in e-commerce using decision tree: E-customer's attitude towards online service.
Sungjoo LeeSeunghoon LeeYongtae ParkPublished in: Expert Syst. Appl. (2007)
Keyphrases
- prediction model
- online services
- service quality
- customer loyalty
- customer service
- service providers
- customer support
- electronic commerce
- decision trees
- online stores
- service requirements
- customer satisfaction
- web services
- product information
- regression model
- service oriented
- marketing campaigns
- service discovery
- service composition
- mobile services
- service delivery
- internet services
- predictive model
- customer churn
- user satisfaction
- service oriented architecture
- agent mediated
- neural network
- end users
- mobile commerce
- service management
- purchase intention
- wavelet neural network
- information services
- bp neural network
- electronic business
- exponential smoothing
- call center
- response surface methodology
- customer data
- value added services
- potential customers
- customer behavior
- random forest
- stepwise regression
- online retailers
- service times
- churn prediction
- marketing strategies
- context aware
- data mining