Relationships between the "Big Five" personality types and consumer attitudes in Indian students toward augmented reality advertising.
Abhishek SrivastavaShilpee A. DasguptaArghya RayPradip Kumar BalaShibashish ChakrabortyPublished in: Aslib J. Inf. Manag. (2021)
Keyphrases
- augmented reality
- face to face collaborative learning
- human computer interaction
- mixed reality
- multi user
- virtual reality
- learning environment
- head mounted display
- virtual objects
- real environment
- distance learning
- learning outcomes
- learning experience
- real scenes
- big five personality
- student learning
- learning games
- e learning
- remote collaboration
- live video
- learning activities
- individual differences
- higher education
- user interface
- college students
- learning styles
- collaborative learning
- learning process
- internet advertising
- intelligent tutoring systems
- learning analytics
- computer generated images
- attitudes toward
- computer generated imagery
- mobile learning
- affective states
- camera tracking
- molecular structures
- fiducial markers
- tangible interaction