Data Mining in Market Segmentation: A Literature Review and Suggestions.
Saibal DuttaSujoy BhattacharyaKalyan Kumar GuinPublished in: SocProS (1) (2014)
Keyphrases
- literature review
- data mining
- segmentation algorithm
- segmentation method
- case study
- image segmentation
- decision making
- level set
- information systems development
- current issues
- fuzzy theory
- medical images
- data mining services
- public libraries
- association rules
- design science
- knowledge discovery
- multiscale
- mobile payments
- region growing
- cluster analysis
- outlier detection
- data sets
- intrusion detection
- data analysis