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Understanding Why Players Purchase Non-Functional Virtual Goods in MMORPGs: The Role of Identification.
Jessica Hsiaofen Chen
JenRuei Fred Fu
Chiung-Wen Hsu
Thi-Hang Hoang
Published in:
PACIS (2024)
Keyphrases
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everyday lives
electronic commerce
online game
virtual environment
multi player
human cognition
virtual world
augmented reality
game theory
electronic marketplaces