Product-market and technology strategies in banking.
Christopher P. HollandJohn B. WestwoodPublished in: Commun. ACM (2001)
Keyphrases
- early adopters
- lifecycle management
- market conditions
- product lines
- manufacturing companies
- market share
- case study
- customer base
- life cycle
- decision making
- product line
- consumer products
- market demand
- product life cycle
- raw material
- pricing strategies
- stock price
- online auctions
- cost effective
- data processing
- technological innovations