Consumer Engagement with Brand Posts on Social Media in Consecutive Stages of the Customer Journey.
Joris DemmersJesse W. J. WeltevredenWillemijn M. van DolenPublished in: Int. J. Electron. Commer. (2020)
Keyphrases
- social media
- purchase behavior
- social media streams
- electronic commerce
- brand image
- consumer behavior
- online consumer
- user generated content
- user engagement
- online stores
- multistage
- social networks
- social networking
- customer preferences
- big data
- social media data
- learning environment
- business transactions
- call center
- social web
- customer service
- customer satisfaction
- customer behavior
- online social networks
- social media platforms
- purchase intention
- marketing strategies
- product information
- information diffusion
- online communities
- customer data
- crisis management
- online retailers
- user generated
- internet shopping
- website